MEDIA-SCIENCE

Bachelor in Media Science:

Since the last decade of twentieth century, there has been a tremendous growth in media Industry. With ever increasing competition among various television channels and newspapers, there is a continuous and never ending search for bright and promising personnel who are fully trained to meet the demand of this profession. This program aims to train students interested in a career in media.

Our Subjects

  • Development of Mass Communication
  • Laws & Ethics in Mass Communication
  • Print Journalism & Comparative Media
  • Basic Computer Application
  • Electronic Media: Planning & Production
  • Electronic Media: Writing, Editing & Execution
  • Press Photography
  • Environment & Ecology
  • Electronic Media: Writing, Editing & Execution Lab
  • Press Photography Lab
  • Electronic Media: Planning & Production Lab
  • Marketing in Mass Media
  • Stage Production & Direction Advertising
  • Film & Television: Theory & Practice
  • Information & Computer Technology
  • Film & Television: Theory & Practice Lab
  • Writing & Opinion Pieces
  • Public Relations
  • Film & Television: Theory & Practice
  • Study of Media Scene in India: Print & Cinema
  • Video Production
  • Media Management
  • Entrepreneurship in Media
  • Design & Page Make Up
  • Film & Television: Theory & Practice
  • Design & Page Make Up Lab
  • Media Research
  • Personality Development & Interview Skills

Specializations
Journalism: ” Journalist” are not born, they are made and the demand for professionals with a sound theoretical background is ever increasing. This specialization prepares students for print, Electronic Media (both radio &Television ) and also Web Journalism.
Film: This specialization involves extensive theoretical and practical exposure in film studies starting from the 1st year students get ample exposure to plan and produce their own documentaries and short fiction, besides there is a mandatory screening class for each semester in sync with the syllabus. The students also participate in International Kolkata Film Festival every year.
Photography : The demand for photojournalists in today’s competitive world is soaring high. Professional photographers are regarded as exclusive class who with their skills can bring life to a picture. The esteemed faculties of this department prepare and guide the students for a specialization in photography.
Advertising & PR: Advertising & PR It is the forte where creative mind seeks its expression the most. This specialization has an indispensible role in the entire business community. Apart from syllabus teachings, students also have training exposure with leading event management companies.
Animation, Design & Page makeup It: Animation, Design & Page makeup It is in a word “Discovering the Art behind the Art”. Students can take animation as a specialization paper, though all students are familiarized with designing software like corel draw, flash and photoshop.

  • Name of the course :  B.Sc. in Media Science
  • Duration:  3 years
  • Eligibility:  10+2 passed/appeared from recognized Central or State Govt. Board
  • Seat:  60
  • Industrial training duration:  As per the curriculum in respective semesters
  • Placement:  India and Abroad
  • Degree awarded :  MAKAUT( West Bengal University of Technology)

 

Film Making

Film making is a very essential part of Media Science course. It is a process to deliver the thoughts on the aesthetics, cultural and significance of the society.From the emergence of cinema at the end of the 19th century to the Internet revolution, the production and consumption of moving images constitute a major social and culture force in the 20th and the 21st centuries. Film and Media studies are interconnected through cinema, television and new screen technology.

Film and Media studies develop skills in the analysis of film, television and new media text,  an understanding of the forces at work behind their production and consumption, with an emphasis on theoretical, cultural and historical knowledge necessary for critical engagement.

What is the process of Film Making?

This is a very important part of BSc. Course in Media Science. This means we do not teach only Film making and Media science we also teach the various stages of film making such as:-

1. Development:
Development of a film varies but generally it begins with a script, a book, a brief story outline. Development may also start with a Director and/or Writer pitching an idea to a Producer.

2. Pre-production:
This is the phase where you would place all the planning and takes place before the camera rolls and sets the overall vision of the project. Pre-production also includes working out the shoot location and casting. The Producer will now hire a Line Manager or Production Manager to create the schedule and budget for the film

3. Production:
This is the key phase where you would need to keep the planning ahead of the daily shoot. The primary aim is to stick to the budget and schedule, this requires constant vigilance. Communication is key between location, set, office, production company, distributors - in short, all parties involved.

4. Post-production:
The bulk of post-production consists of reviewing the footage and assembling the movie-editing. There will be contributions as required from Visual Effects(VFX), Music and Sound Design. The picture will now be locked and delivery elements will be created.

5. Distribution:
Once the film is completed, it must be distributed. This is how producers make their money back and a considerable amount of time and energy will be invested to secure the right distribution deals for their projects. These days the film will go into the cinema and/or be distributed via various platforms such as Amazon Prime, Netflix, and HBO etc.

Do we have internships / placements?

We all know that we do not have ten-to-five jobs in film industry. So, however great a filmmakers is, there is no permanent job for her/him. But once a technician / filmmaker gets into the industry, she/he consistently gets projects whether it is web, film industry or television. This is howthe film industry works.

Does this mean that the course is full of technical details?

No, technical and aesthetics both. One will be exposed to theories as well as practical aspect of films from all the corners of the world.

 

JOURNALISM AS A CAREER IN INDIA

Since the very beginning, the purpose of journalism has been to report the truth to the public without being biased. So, in a democratic country like India, it is important for people to make fair decisions.

Journalists serve as a medium through whom we get to know about the happenings in and around the world. Their mission is to oversee the work of government officials on behalf of the citizens.

The Media Industry is growing way too far nowadays. This demand of News anchor, photo journalists, editors, news reporters are enhancing more with the passing days with the manifold increase in the circulation of newspapers and journals, there is a great scope for the young men and women who want to join this profession.

What makes a successful journalist?

To be successful in the field of journalism, one should have a good flair of speaking and writing, on effective mind in creating up new ideas and the willingness to convince people with their thoughts and ideas.

What are the career prospects?

Journalism can be broadly divided into these categories:

1. Print Journalism – It consists of newspapers, journals, magazines, digests and news agencies.
2. Electronic / Broadcast Journalism – This includes Television, Radio and the Internet.
3. Web Journalism – This includes publishing new articles online across various platforms like social networking sites, blogs, etc. Here, the content can be produced via texts, videos, images, etc.

SBIHM School of Management offers the students a vivid knowledge of journalism. The profession of journalism is a pubic and social occupation. Journalists are also referred to as the watchdog of society or the fourth estate. It also lets the policy makers to know what the public expects from them.

In addition to conveying information, a good journalism also interprets the world. It brings the events close to people’s daily lives and shows what kind of an impact they have on a regular citizen’s life.

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